briefing

The high road to persuasion: identify the question and its several contexts, then select the two or three most regular - repetitive - of these contexts.  Then identify the relation of that question to these regular contexts.  Bring your audience this far, and help them through the last step: discerning the answer those regularities give to the question.  Upside: truthful and reliable.  Downside: you're stuck giving a valid answer.