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Saying someone "does it for the money" is usually truncated thought. Because money is (except to a few oddballs) wholly instrumental. Someone who "does it for the money" is usually really doing it "to provide for old age" or to "pay for my child's tuition" or to "buy cocaine" or what-not. Money should be seen as transparent, and when properly seen, what had appeared to be mere money-grubbing turns out usually to either be better or worse than that. Better: to provide for the needs of my family and my old age. Worse: to have luxuries. Better: to provide for a new enterprise. Worse: to rate higher than others.